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2015年3月27日 星期五

社群與關係 Communities and Relationship

Communities X Relationship X People

社群是從個體出發,不同個體之間,因為有共同特徵而聚集再一起來形成團體。而每個個體都是從自我出發,增加與其他個體之見的共通性,以穩固相對的關係。當一個團體內部的不同個體都有較為穩定的關係後,就會形成社群。

2015年1月23日 星期五

How to measure customer experience?

          When we focus on product and service innovation, what will customers get from you? If you sell a product, what buyer feels from finding the product, using it, making it broken, fixing it and then buy another product? If you provide services, how will customers feel from getting the service information, trying, renewal and buy from others? As a seller, what kind of customers you want to sell? One time customer or loyal customer?